Cyber security is good for Business
Not only are you, as a small business owner, obligated to inform your customers if their personal information has been compromised, but you can also earn their respect as a trusted Business partner by promoting the security practices that you have implemented to protect their data.
wow goldConsumers are starting to take notice of how businesses secure their data and are more willing to trust and reward Businesses for good security practices. In fact, nearly 85 percent of consumers in a recent survey said they would increase their shopping at a store known for good cyber security practices, while only 20 percent said they would continue shopping at a store that had a recent data breach, according to market research firm Javelin Strategy & Research.
The losses resulting from cyber crimes, which can severely damage a businesses’ reputation, often outweigh the costs associated with the implementation of a simple security program. By implementing a security program that involves both technical controls and cultural adjustments, you, as a small Business owner, can take a big step in fighting cyber crime.
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David Wasik, co-author of this article, was also featured in this StartupNation podcast episode.
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